SEO: The Future Or Just A Marketing Trend?
Well, no doubt in this modern day and age, you would’ve heard the term SEO somewhere. Whether it’s a tech junkie, a sales pitch trying to convince you about it, there’s no doubt that SEO is becoming a bigger thing in our world. SEO stands for Search Engine Optimisation, it’s a technique and strategy of optimising your site so that Google is able to pick up on it more efficiently and rank you in the front pages.
Think of it this way, no one wants a house in the middle of nowhere. In the world of the internet, SEO is the tour guide for your website to the most exciting destinations: Targeted traffic. Why does this matter you ask? Well, great timing..We were just getting to that:
1. Traffic. Nuff’ said.
Ever wonder why some websites get 10,000 visitors a day and you’re only getting around a 1,000 a month? The answer is pretty simple, it’s well-executed SEO. The difference between being ranked in the first page of Google compared to being ranked on the second is a whopping 57%, that means your traffic drops by 57% every moment you’re not on the first page of Google. Imagine how many potential customers you’re missing out!
2. Would you rather be a nuisance, or a solution?
Ever experienced a cold call or those horrid pop-up ads that interrupt you every time you’re trying to do something? We know, we’ve been through our fair share of it. It’s horrible ain’t it? Exactly the problem that good SEO can solve for your website. You see, when someone Googles, Yahoos or Bings something, they have a problem and they’re looking for a solution. 93% of the time, that solution is found on the first page of Google, if it’s not, it’s probably another keyword.
So, ask yourself, how far are you willing to go to brand yourself as the solution to problems, rather than push your product as a nuisance?
3. More bang for your buck!
Which would you go for, an 80,000 Honda or a 100,000 Ferrari? That’s not a fair question, isn’t it? The reason 98% of people go for the Ferrari even though it’s more expensive is because there’s a higher value attached to it. SEO is like that, in many regards. Sure, you can pay less for social media ads and get results like “likes”, “retweets” and “pins”, but how many of those actually convert into paying customers? Well-done SEO allows your website to target people who are already interested, and there’s a significant difference. People are 89% more likely to visit your website if it appears in the first page of Google and 14.6% more likely to convert into a paying customer, compared to 1.7% for ads!
So again, why go for an 80,000 Honda when the Ferrari looks that much more enticing?
4. It’s measurable, calculable and controllable.
Imagine this, you just spent 15,000 bucks on Facebook ads, and all of a sudden, you’re getting an incredible amount of likes. Your Facebook page kicks off and soon gains tons of popularity with “Likes” going past 5,000. Yet, how many of those people actually visit your site or convert into your customers? SEO on the other hand, is incredibly easy to track. With help from Google Analytics, you have in your hands, a full database of not just how many customers are hitting your site, but also from what keywords and how they interact with your site.
5. If you don’t do it, you can bet your competitors are already doing it.
Yuppppp, you can stop looking at us all skeptical now. Just because you haven’t believed in the power of SEO, doesn’t mean your competitor doesn’t. The best part is that a headstart in SEO is not something easily recoverable, meaning if you have the jump on your competitor, you’re already in the driver’s seat.
We’ve outlined for you the Top 5 reasons we feel that SEO matters to you, especially as the internet continues to get more and more sophisticated.
So what do you think????